Help Centre / Troubleshooting
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WhatsApp message is not sending

Check 24-hour window, template approval, token, sender, webhook, and provider errors.

Troubleshooting6 min read

Possible reasons

  1. Free text attempted outside 24-hour window.
  2. Template is not approved or variables are missing.
  3. Meta token expired or wrong.
  4. Twilio credentials or sender are wrong.
  5. Media file failed to upload or is unsupported.

Test path

Send one simple text inside the 24-hour window, then test a template, then test media. This separates provider issues from template or media issues.

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