WhatsApp templates and variables
Create approved templates and fill variables before sending them from AI Inbox or Campaigns.
What variables are
Variables are placeholders such as customer name, order number, date, or amount. They must be filled before the message is sent.
Good template structure
- Use a clear title and category.
- Write body text that makes sense even with variables.
- Use media header only when needed.
- Add buttons only when they help the customer.
- Avoid spammy or misleading wording.
Sending from AI Inbox
When a template is selected after the 24-hour window, BOS should ask staff to enter variable values before sending.