WhatsApp, Meta, Twilio, and the 24-hour window
Connect WhatsApp, understand approved templates, and avoid blocked messages after 24 hours.
Two connection options
- Meta Cloud API connects directly through your Meta Business setup.
- Twilio WhatsApp connects through Twilio sender, templates, and credentials.
24-hour rule
After a customer sends a message, businesses can usually reply freely within the customer-service window. After the window is closed, approved template messages should be used.
Templates and variables
Templates should be created with clear body text, optional media header, and variables. When sending from AI Inbox, staff should fill the variables before sending.